Just like you learned to crawl before you walked, you learned to listen to your mother's heartbeat from within her womb before you saw anything outside of it.
On stage at Mashable Connect in Orlando, Soundcloud CEO Alexander Ljung described the early developments of our senses, saying we're born with imperfect eyesight but enter the world with perfect hearing.
He used the infant example to illustrate how our lives began audibly and then transitioned into a visual ecosystem, particularly now that the Internet hosts countless videos screaming for attention.
Ljung, however, envisions us shifting back to those early experiences — "back to the heartbeat" — when sound first reigned supreme among our senses.
"We're getting closer to the point where technology will help us not be deaf online — where we can unmute the web," he said during his presentation, "Sound Will Be Bigger Than Video," which included background music.
But exactly why and how will sound be bigger than video? Ljung cites several reasons.
- Videos demand full attention but … : "Sound is the only thing out there that you can consume in parallel while doing multiple things," Ljung asserts. He also says there eventually will be more minutes spent listening to sound than minutes spent watching videos.
- Sound incites emotions: "The fastest way to make you feel is through these," Ljung says, pointing to his ears. "More sound on the web means people will feel me."
- Advancements in technology make it easier to create sound: Content creators and everyday people love simplicity. Ljung, for example, pit a record button versus the QWERTY keyboard layout. "Even with sound you don't need 140 buttons; you just need a single button," he says. "We like to think SoundCloud is 140 times simpler than Twitter."
Although videos appear to dominate the web right now, with 60 hours of video uploaded every minute to YouTube, sound creation also is seeing growth. SoundCloud, for one, averages 1 million new users per month, with 10 million registered users in total.
At one point during Ljung's presentation, he halted the music and stopped talking for several awkward seconds.
"Without any sound, this presentation would be kind of bleak," he says, adding that sound is key to our lives. "As humans we're spending more and more of our time online.
"The web is unmuting really fast."
Do you agree with Ljung's prediction that video will take a backseat to sound in the battle for web users' attention? Sound off in the comments, or just take a look at Ljung's amazing shoes he wore on stage. Now those are loud.
The contents of each bag given to Mashable Connect attendees.
Mashable Connect attendees gathering in the hotel lobby.
While Thursday didn't have a full day of activities, there were things planned for Thursday evening.
In this photo from left to right: Mashable reporter Brian Hernandez, a Mashable Connect Guest, Mashable Community Assistant Stephanie Haberman, Mashable Reporter Sarah Kessler, and Mashable Features Editor Matt Silverman.
On the right is Mashable's Marketing Manager Jennifer Diamond with another attendee.
More happy Mashable Connect attendees.
Attendees were invited to a speed networking session to get know other attendees the first night.
You'd have two minutes to get to know the person sitting across from you.
At the end of the two minutes, attendees got up and slid to the right.
Second from left, Mashable U.S. and World Reporter Alex Fitzpatrick makes connections at speed networking.
Attendees were able to meet almost everyone during the session.
Mashable Editor-in-Chief Lance Ulanoff listens during the speed networking session.
At the sound of the chime, it's time to change seats.
Mashable Community Manager Meghan Peters talks to another Mashable Connect attendee.
It's always important to start with the handshake.
A lone smartphone a picture of the Mashable Connect Thursday dinner.
Guests proceeded into the dinner room, where they would eat and listen to a keynote from Mashable founder and CEO Pete Cashmore.
Mashable COO Sharon Feder addresses the Mashable Connect crowd with the help of Mickey Mouse.
Mashable founder and CEO Pete Cashmore addresses the Thursday night crowd at Mashable Connect.
Mashable founder and CEO Pete Cashmore addresses the Thursday night crowd at Mashable Connect.
The crowd listening to Pete Cashmore.
The entire Mashable staff in attendance gathers on stage with Pete Cashmore.
Some delicious looking dishes being served to Mashable Connect guests.
Mashable COO Sharon Feder laughing at Thursday's Mashable Connect Dinner.
Mashable founder and CEO Pete Cashmore enjoying Thursday's Mashable Connect Dinner.
Mashable U.S. and World Reporter Alex Fitzpatrick talks to another Mashable Connect attendee.
Mashable's CTO Robyn Peterson, Sales Director Adam Berberich and founder and CEO Pete Cashmore share a conversation at Thursday's dinner.
Mashable Senior VP of Communications Stacy Green addresses the crowd during dinner.
The contents of each bag given to Mashable Connect attendees.
Mashable Connect attendees gathering in the hotel lobby.
While Thursday didn't have a full day of activities, there were things planned for Thursday evening.
In this photo from left to right: Mashable reporter Brian Hernandez, a Mashable Connect Guest, Mashable Community Assistant Stephanie Haberman, Mashable Reporter Sarah Kessler, and Mashable Features Editor Matt Silverman.
On the right is Mashable's Marketing Manager Jennifer Diamond with another attendee.
More happy Mashable Connect attendees.
Attendees were invited to a speed networking session to get know other attendees the first night.
You'd have two minutes to get to know the person sitting across from you.
At the end of the two minutes, attendees got up and slid to the right.
Second from left, Mashable U.S. and World Reporter Alex Fitzpatrick makes connections at speed networking.
Attendees were able to meet almost everyone during the session.
Mashable Editor-in-Chief Lance Ulanoff listens during the speed networking session.
At the sound of the chime, it's time to change seats.
Mashable Community Manager Meghan Peters talks to another Mashable Connect attendee.
It's always important to start with the handshake.
A lone smartphone a picture of the Mashable Connect Thursday dinner.
Guests proceeded into the dinner room, where they would eat and listen to a keynote from Mashable founder and CEO Pete Cashmore.
Mashable COO Sharon Feder addresses the Mashable Connect crowd with the help of Mickey Mouse.
Mashable founder and CEO Pete Cashmore addresses the Thursday night crowd at Mashable Connect.
Mashable founder and CEO Pete Cashmore addresses the Thursday night crowd at Mashable Connect.
The crowd listening to Pete Cashmore.
The entire Mashable staff in attendance gathers on stage with Pete Cashmore.
Some delicious looking dishes being served to Mashable Connect guests.
Mashable COO Sharon Feder laughing at Thursday's Mashable Connect Dinner.
Mashable founder and CEO Pete Cashmore enjoying Thursday's Mashable Connect Dinner.
Mashable U.S. and World Reporter Alex Fitzpatrick talks to another Mashable Connect attendee.
Mashable's CTO Robyn Peterson, Sales Director Adam Berberich and founder and CEO Pete Cashmore share a conversation at Thursday's dinner.
Mashable Senior VP of Communications Stacy Green addresses the crowd during dinner.
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Instagram photo courtesy of Lance Ulanoff.
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