Hipstamatic has let go five of its eleven employees in a restructuring, a spokesperson has confirmed to Mashable.
Sources told The Next Web, which first reported the story, that the app is not making enough money amid stiff competition from other mobile photography apps, like Instagram and Camera+. Hipstamatic, which is ranked in the top 100 paid iPhone apps on iTunes, generates most of its revenue from in-app purchases of lens, films and virtual camera cases.
Molli Sullivan, director of communications at Hipstamatic, insists that the lay-offs were part of a restructure. "We're not going anywhere, Hipstamatic is here to stay," she wrote in an email to Mashable.
"We're super excited about all the potential with Snap [and] Incredibooth… and we have some other new stuff coming soon," she added. Snap, a monthly magazine for the iPad about photography and culture, has released two issues to date.
The timing of the news is surprising. Hipstamatic announced just Wednesday a partnership with W magazine involving the release of a free "Hipstapak" containing a magazine-inspired film, lens and virtual camera case, as well as a photography contest and gallery show.
While it doesn't seem like Hipstamatic is set to disappear from the App Store, these developments do raise questions about the company's future in a very competitive space. We should know more about the restructure and what that entails in the coming weeks.
"One of the things that I love about Hipstamatic is its ability to document moments that would have otherwise gone unnoticed. A moment that has since been forgotten by the subject has been captured and remembered by the photographer."
"The Dali lens is one of our least traditional and most controversial lenses, but this is a shot where it's used in a beautiful way to enhance the story. It's like you can see their full commute and skip the hours in between."
"I chose this one because it's beautiful. Sun and palm trees will almost always make a good picture, but the Tejas lens adds a really warm temperature to the highlights of this shot."
"Sion is probably one of the most well known iPhoneographers out there. He captures really great candid moments of people just living, but this image's composition is what really caught my eye. It highlights the gritty New York that I love, yet still positions it in a way that looks 'glossy.'"
"The first time I saw this image, I stared at it for a few minutes. The doll's expression and eyes seemed happy at first, and then suddenly she looked trapped, and I started feeling bad for her. I'm totally aware I sound crazy, but I think it's amazing when someone's composition can tell such an extensive story."
"The colors in this are great. It's shot with the John S lens which can sometimes make images look moody, but in this shot, the colors pop and go really well together."
"I'm not sure if it's the washing out of the Empire State Building or the yellow globe, but I really love the colors in this image. The purples in the dark tones are caused by the Alfred Infrared film, and this is a great execution of it."
"Everybody is shooting hipstamatic to shoot their friends, but this is more like a really well done portrait. You get personality and beautiful composition in this shot."
"The Lucifer lens is one of my favorites because of the way it saturates colors. What it does to landscapes is pretty amazing, and this is one of those beautiful results."
"I just really like it."
"One of the things that I love about Hipstamatic is its ability to document moments that would have otherwise gone unnoticed. A moment that has since been forgotten by the subject has been captured and remembered by the photographer."
"The Dali lens is one of our least traditional and most controversial lenses, but this is a shot where it's used in a beautiful way to enhance the story. It's like you can see their full commute and skip the hours in between."
"I chose this one because it's beautiful. Sun and palm trees will almost always make a good picture, but the Tejas lens adds a really warm temperature to the highlights of this shot."
"Sion is probably one of the most well known iPhoneographers out there. He captures really great candid moments of people just living, but this image's composition is what really caught my eye. It highlights the gritty New York that I love, yet still positions it in a way that looks 'glossy.'"
"The first time I saw this image, I stared at it for a few minutes. The doll's expression and eyes seemed happy at first, and then suddenly she looked trapped, and I started feeling bad for her. I'm totally aware I sound crazy, but I think it's amazing when someone's composition can tell such an extensive story."
"The colors in this are great. It's shot with the John S lens which can sometimes make images look moody, but in this shot, the colors pop and go really well together."
"I'm not sure if it's the washing out of the Empire State Building or the yellow globe, but I really love the colors in this image. The purples in the dark tones are caused by the Alfred Infrared film, and this is a great execution of it."
"Everybody is shooting hipstamatic to shoot their friends, but this is more like a really well done portrait. You get personality and beautiful composition in this shot."
"The Lucifer lens is one of my favorites because of the way it saturates colors. What it does to landscapes is pretty amazing, and this is one of those beautiful results."
"I just really like it."
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