Are you one of the millions who draw home inspiration from Martha Stewart's many social media accounts or apps?
A commanding voice on all aspects of baking, decorating and crafting, Stewart is also a whiz with her social media strategy. With more than 2.5 million followers on Twitter and more than 418,000 Likes on just one of her Facebook pages, Martha Stewart Living Omnimedia is an influential social media force.
Stewart told a huge crowd at BlogHer 2012 that she prefers Twitter to Facebook. Twitter, she said, just makes sense. She can reach more followers in less time. She told Mashable she does most of her own tweeting. In fact, Twitter is one of the top five ways Martha Stewart's products and brands get referrals.
In addition to being a rock star on Twitter, Stewart is a prolific Pinterest user, with more than 80,000 followers.
She and her team are aiming to grow the brand even more by harnessing the power of social media and new ecommerce platforms.
In October, Stewart is partnering with Etsy to present, "American Made," a competition that will be featured in Martha Stewart Living magazine. It will highlight 10 U.S. entrepreneurs working on various lifestyle products. The magazine's editorial team will select one winner who will receive $10,000 and be featured in the December issue.
All of Stewart's magazines are now on the iPad, with new editions rolling out each month. Martha Stewart Weddings for the iPad launched May 21 and Whole Living launched on the iPad on April 10.
This summer, in partnership with Martha Stewart Living Omnimedia, interactive lifestyle brand Happy launched the Martha Stewart CraftStudio app. This app brings paper crafting to the iPad. Users can get creative by making digital scrapbooks, photo embellishments, cards and keepsakes. It's one of a number of apps for the iPad, iPhone or iPod touch under MSLO, which include: Martha Stewart Cocktails, Martha Stewart Cookies and Whole Living Smoothies.
Mashable's Jeremy Cabalona found Stewart's top 10 Pinterest boards, and in honor of her birthday Friday, we grabbed one of the most re-pinned images from each. Check out the gallery below for some of the domestic diva's best pins.
From Martha's "My Kitchens" pinboard, this is her country kitchen in Bedford, NY at her estate known as "Cantitoe Corners."
This "Mile High Apple Pie" received 141 repins and 24 likes on Pinterest. From the board "Martha's American Food."
The "Martha Stewart Living" board has nearly 69,000 followers. This picnic-tip pin was a popular one.
On the "Martha Stewart Products" board this coupon-storing idea was popular.
This organized and well-stocked craft room pin was a hit with pinners.
From the Pinterest board, "Home tours of MSLO editors," this space is explained: "The Reading Nook: Turn a former pass-through between the woman's and man's bedroom into a nook that functions as a reading room."
An aerial view of Martha's vegetable and herb garden at her Bedford, NY estate.
You might think pinners would raise an eyebrow to a board titled, "My Homes" for its blatant show of wealth, but it's popular with nearly 70,000 followers.
Apparently, Martha is a fan of Jadeite tableware, and so are more than 67,000 Pinterest members.
Martha makes farm work look easy in this board, "Life on the Farm." Here, she picks "beautiful aromatic bouquets from the lilac allee" for her home.
From Martha's "My Kitchens" pinboard, this is her country kitchen in Bedford, NY at her estate known as "Cantitoe Corners."
This "Mile High Apple Pie" received 141 repins and 24 likes on Pinterest. From the board "Martha's American Food."
The "Martha Stewart Living" board has nearly 69,000 followers. This picnic-tip pin was a popular one.
On the "Martha Stewart Products" board this coupon-storing idea was popular.
This organized and well-stocked craft room pin was a hit with pinners.
From the Pinterest board, "Home tours of MSLO editors," this space is explained: "The Reading Nook: Turn a former pass-through between the woman's and man's bedroom into a nook that functions as a reading room."
An aerial view of Martha's vegetable and herb garden at her Bedford, NY estate.
You might think pinners would raise an eyebrow to a board titled, "My Homes" for its blatant show of wealth, but it's popular with nearly 70,000 followers.
Apparently, Martha is a fan of Jadeite tableware, and so are more than 67,000 Pinterest members.
Martha makes farm work look easy in this board, "Life on the Farm." Here, she picks "beautiful aromatic bouquets from the lilac allee" for her home.
Do you get inspiration from Martha Stewart's social media accounts? Tell us in the comments.
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