The Gillmor Gang — Robert Scoble, John Taschek, Keith Teare, Kevin Marks, and Steve Gillmor — took out their devices and slapped them down on the table. By any measurement, the Context Wars are well under way. But neither Apple or particularly Google seem to realize what Twitter does — that notifications are the way to roll up both armies in the battle for user engagement.
Twitter's direct message lab is producing experiments in personalized notification of group swarming. Right now it looks very tentative and potentially too much of nothing. But the more companies and even political parties reform around these new dynamics of user cloud attention, the more likely a meaningful way forward out of the swamp of gerrymeandering gridlock. Yeah, we talked some shutdown too.
@stevegillmor, @jtaschek, @scobleizer, @kevinmarks, @kteare
Produced and directed by Tina Chase Gillmor @tinagillmor
Steve Gillmor is a technology commentator, editor, and producer in the enterprise technology space. He is Head of Technical Media Strategy at salesforce.com and a TechCrunch contributing editor. Gillmor previously worked with leading musical artists including Paul Butterfield, David Sanborn, and members of The Band after an early career as a record producer and filmmaker with Columbia Records' Firesign Theatre. As personal computers emerged in video and music production tools, Gillmor started contributing to various publications, most notably Byte Magazine,...
Robert Scoble is an American blogger, technical evangelist, and author. He is best known for his popular blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft. Scoble joined Microsoft in 2003, and although he often promoted Microsoft products like Tablet PCs and Windows Vista, he also frequently criticized his own employer and praised its competitors like Apple and Google. Scoble is the author of Naked Conversations, a book on how blogs are changing...
John Taschek is vice president of strategy at salesforce.com. He is responsible for corporate product strategy, corporate intelligence and market influence. Taschek came to company in 2003, bringing over 20 years of technology evaluation experience. Taschek currently is also the editorial director for CloudBlog - an independent blog run as an adjunct to salesforce.com's web properties. He occasionally is on Steve Gillmor's The Gillmor Gang enterprise web video-cast. Previously, Taschek ran the testing labs at eWEEK (formerly PC Week) magazine....
Keith Teare is the CEO and founder of just.me Inc and a Founder at the Palo Alto incubator, Archimedes Labs. Teare has a track record as a serial entrepreneur with big ideas and has achieved significant returns for investors. History (a) The EasyNet Group: Founded in 1994 as one of the first ISP's in Europe, Teare was CTO and co-founder. It went public on the AIM exchange in London in 1996 and was trading at a valuation of more than $1...
Kevin Marks is a software engineer. Kevin served as an evangelist for OpenSocial and as a software engineer at Google. In June 2009 he announced his resignation. From September 2003 to January 2007 he was Principal Engineer at Technorati responsible for the spiders that make sense of the web and track millions of blogs daily. He has been inventing and innovating for over 17 years in emerging technologies where people, media and computers meet. Before joining Technorati,...
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