CBS's televised broadcast of the People's Choice Awards will also be aired on Xbox 360, Microsoft's gaming and entertainment-streaming console.
Xbox LIVE Gold subscribers in the United States can tune in and interact with the festivities starting at 8 p.m. EST with the red carpet event. The ceremony begins at 9 p.m. EST.
Using the console's controller, viewers will be able to answer polls and trivia questions and give their two cents about the red carpet shenanigans, the show and performances in real time.
The People's Choice Awards honors celebrities and their work in music, film and TV. Performers on tap include Christina Aguilera, Jason Aldean and Alicia Keys.
Notable attendees are Jennifer Aniston, Ellen DeGeneres, Robert Downey Jr., Josh Hutcherson, Jennifer Lawrence, Chris O'Donnell, Marisa Tomei and The Wanted.
Xbox also offered streams last year for the presidential debates and Video Game Awards.
People have cast more than 400 million votes in the many People's Choice Awards categories via the show's website, Facebook app and Twitter.
Photo via Alicia Keys' YouTube video
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