Apple Goes for Gold in First iPhone 5S TV Spot

Liquid gold takes form as an iPhone 5S in Apple's first TV advertisement for the device.

The spot debuted Sunday during an NFL broadcast on FOX, according to The Verge. It also played on CBS's NFL coverage later in the day.

See also: Top 25 Free iPhone Apps of All Time

Apple introduced its newest flagship smartphone, along with a cheaper plastic-shelled iPhone 5C, last month. Early data indicates the 5S is outselling its less expensive counterpart by double. The gold iPhone 5S, which wasn't available at most locations until weeks after its launch, has been in particularly high demand.

Keeping with the gold theme, Goldfrapp's "Ooh La La" plays during the ad, which highlights the device's design and fingerprint scanner. Watch it in the video, below.

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Image: Mashable

BONUS: Apple iPhone 5S Review

1. 

   iOS 7

   Here's iOS 7 on the iPhone 5S

2. 

   iPhone 5S Box

   Note that the new box really highlights iOS 7

3. 

   iPhone 5S Box Side View

   The lettering is gold.

4. 

   Apple iPhone 5S Front

   This is what it looks like when you take it out of the box.

5. 

   Apple iPhone 5S Back

   Yup, that's Gold, but it doesn't look ridiculous.

6. 

   Apple iPhone 5S Side View

   From the back and even sides, it's pretty hard to tell the difference between the iPhone 5S and iPhone 5

7. 

   Apple iPhone 5S iSight Camera and True Tone Flash

   The iSight camera is all new and the flash has two LEDs.

8. 

   Apple iPhone 5S Setup

   Setting up iPhone is so easy these days.

9. 

   Apple iPhone 5S Hello

   The device welcomes you in many different languages.

10. 

    Apple iPhone 5S Touch ID Setup

    Apple guides you through the fingerprint reader set-up process.

11. 

    Apple iPhone 5S Touch ID Setup 2

    Apple walking you through the process

12. 

    Apple iPhone 5S Touch ID Setup 3

    Reading my thumbprint

13. 

    Apple iPhone 5S Touch ID Setup 3

    Building the profile

14. 

    SIRI Setup

    SIRI got an upgrade.

15. 

    iOS 7 Bottom of the Screen

    With less curves and shading, everything has more breathing room.

16. 

    Slo-Mo Mode

    Taking slo-mo video of Olive the dog.

17. 

    Shoot with Live Filters

    Instead of applying filters after you shoot, you can see what they look like live.

18. 

    New Control Center

    Sweep up from the bottom of the screen and you have access to many often used phone features and settings.

19. 

    SIRI Controls Brightness

    I said "Brightness" to SIRI and this is what I got. Well done, Apple.

20. 

    LTE Performance

    It was strong and consistent.

21. 

    A New View

    I'm not sure if this side-scrolling task view is a bug or a feature.

22. 

    iOS 7 on the iPhone 5S

    It looks real good.