Arcade Fire unleashed a lyric video for "Afterlife" that comes off like a romantic mini movie of sorts, ahead of releasing its Reflektor album next week.
Lyrics fly onto the video as the story of a young couple, Orfeu and Euridice, unfolds behind the text: "Can we just work it out? If we scream and shout? Till we work it out."
After a haunting ceremony calling on the spirits of the afterlife and a chase through the woods, the couple is united, so it seems.
"That song started with a Haitian percussion loop we recorded way back at the end of The Suburbs tour," said band member Will Butler on the BBC Radio 1, where the video premiered this week. "It kinda built up and built up around there. It went through a bunch of variations and it took a while to get the chorus right."
The official "Afterlife" video has not yet been released, but the band last month debuted the interactive "Reflektor" music video, which is an open-source Google Chrome experiment that allows viewers to play with the video graphics.
Leading the way on atypical album promotion, Arcade Fire has been linked to international graffiti art tagging of the word Reflektor as well as a half-hour special, Here Comes the Night Time, which aired after the band's Saturday Night Live appearance.
Reflektor will arrive Oct. 29 via Merge Records.
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Image: YouTube, ArcadeFireVEVO
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