Over the last several years, we've seen a new group of digital media companies emerge in Los Angeles, driven by the growth of YouTube as a platform for distribution of video content. What started out as a cottage industry built around YouTube is becoming a pretty massive business, with L.A. at the center of it all.
Companies like Machinima, Maker Studios, and Fullscreen were founded with the idea of helping creators to expand their audiences by improving their production value, collaborating with other YouTubers, and adopting a series of best practices.
That said, not all YouTube networks are created equal: While some focus on providing creators with tools for high-quality production, others have developed technical tools to help them succeed. Some are focused on specific verticals, like gaming or food, while others are built around aggregating channels with massive audiences and growing them through collaborations.
TechCrunch TV spent several days in L.A. meeting with a number of digital media companies, including Machinima, Fullscreen, Tastemade, ZEFR, Big Frame, Maker Studios, and Funny or Die. During those visits we met with executives and creators, toured production facilities, and got to know the people building this whole new ecosystem of video content. We also visited YouTube Space L.A., a huge facility filled with equipment for shooting, editing, and other post-production activities that is free and open to YouTube creators.
On Mondays and Wednesdays over the next four weeks, we'll be rolling out a series of videos showing off all the best from our meetings at those companies, giving you a better feel for what each has to offer and what creators can expect when they sign up for a multichannel network.
YouTube provides a platform for you to create, connect and discover the world's videos. The company recently redesigned the site around its hundreds of millions of channels. Partners from major movie studios, record labels, web original creators, viral stars, and millions more all have channels on YouTube. YouTube is predominantly an ad-supported platform, but also offers rental options for a growing number of movie titles. YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who...
Machinima.com is an online entertainment network that features clips and teasers from numerous video games. The site allows users to watch trailers, gameplay, montages, music videos and original machinima series and movies.
Fullscreen is a next-generation media company building a global network of YouTube channels with content creators and brands. The Fullscreen network generates over 1 billion monthly video views and reaches over 90 million subscribers, making Fullscreen a Top 5 YouTube Partner. Fullscreen was founded on January 2011 by CEO George Strompolos, the co-creator and co-founder of the YouTube Partner Program. Fullscreen is headquartered in Culver City, CA.
We created Tastemade with one goal in mind: to connect the world through food. A generation ago the cable industry launched category defining brands in food and lifestyle and we believe the same opportunity exists for today's global, social and mobile digital platforms. Tastemade was founded by Steven Kydd, Larry Fitzgibbon, and Joe Perez and is funded by Redpoint Ventures.
ZEFR is a premiere network on YouTube and the solution for content owners in movies, television, music and sports. ZEFR's unique technology identifies and claims licensed content on behalf of the owner so that it can be monetized, allowing advertisers to buy against the most premium content online.
Big Frame works with the biggest YouTube influencers to create and market video content. Big Frame is a leading media company in the YouTube entertainment space. We're building sustainable media brands around YouTube's most influential channels, and connecting advertisers with their highly engaged audiences. YouTube's best channels partner with Big Frame to build professional careers by growing their audiences and unlocking lucrative partnerships with advertisers. We help the best content find the right audiences. We're not trying to sign...
Maker Studios is a next-generation, talent first media company home to many of online video's top digital stars and content including KassemG, The Game Station, Nice Peter's "Epic Rap Battles of History," the Shaytards, Andrea's Choice, The Yogscast, Snoop Lion, The Gregory Brothers, Mike Tompkins and celebrity actress/comedian LisaNova, among many others. Maker is the only network to offer partners development, production, promotion, distribution, sales, and marketing services. Maker Studios is headquartered in Los Angeles. To learn more, visit...
Funny Or Die is a comedy video website that combines user generated content with original, exclusive content. Celebrities, up-and-coming comedians and regular users alike can all put up stuff they think is funny. At the same time, the site hopes to eliminate all the junk that people have to pick through to find good videos. Users vote on what videos are funny and what videos deserve to die. The site uses a proprietary player that can be embedded on other...
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