GQ UK on Monday unveiled its latest set of covers, which are plastered with portraits of One Direction members and provocative words intended to make you pick up the magazine.
Some Tweeters, however, weren't that impressed. As one would perhaps expect from Directioners, the onslaught of social media responses was rabid. It was fast. It was large. But maybe contrary to GQ's expectations, it was also reportedly overwhelming and merciless.
While some fans simply retweeted and favorited GQ's account, a certain swath of One Direction devotees took to Twitter to exclaim their hateful (and sometimes violent) disgust with the new covers. Below these covers are some of the scariest, tweets per GQ:
(Warning: Some NSFW)
@Harry_Styles @BritishGQ GO PUNCH THOSE SLUTS AT GQ AND ALL THEIR BS ABOUT YOU ALL UNACCEPTABLE HARRY THEY TALK SHIT ABOUT Y'ALL
— ? Lily ? (@harrehmybabe) July 29, 2013
@BritishGQ HARRY ISNT "UP ALL NIGHT TO GET LUCKY" HES UP ALL NIGHT MAKING VINES, HANGING OUT WITH HIS HAIR STYLISTS, OLD PEOPLE, AND A BABY
— ?sarah? (@sarahhstagram) July 29, 2013
im crying dont hate on louis you fukcing assholes or i will shove bleach into your assholes and pull out your eyes with a spork
— kate? (@fxkinlouis) July 29, 2013
@Harry_Styles @BritishGQ IM FUCKING PISSED AT HOW THEY PORTRAYED YOU, YOU ARE NOT A GOD DAMN MAN WHORE, YOU ARE A CUPCAKE. JESUS.
— Francesca (@francescanoel) July 29, 2013
Er, security? RT @ClaireFon1: @BritishGQ I'M GONNA BOMB YOUR HEADQUARTERS! http://t.co/gHZzTA1Cxu #GQ1D
— British GQ (@BritishGQ) July 30, 2013
The general consensus seemed to be that it's not cool to make Harry Styles seem like a gigolo, and it's equal parts not cool to pick on Louis Tomlinson (if you're GQ, that is). We also found GQ U.S. and a handful of staffers getting mixed into the madness as well:
We love you too, Internet.
— GQ Magazine (@GQMagazine) July 30, 2013
Hey, ya know what, crazy #OneDirection groupies? That was a GQ *UK* cover, NOT GQ *USA*. Please stop leaving me profane voicemails! KISSES.
— Devin Gordon (@Devingo913) July 30, 2013
GQ is taking all threats very seriously and we've put two of our best detectives on the case. pic.twitter.com/E7HQDvxigY
— nately (@NATELY) July 30, 2013
And it's only Tuesday. RT @crinklysmiles: I'LL FUCK YOU UP GQ, I SWEAR YOU'VE MESSED WITH THE WRONG PEOPLE
— GQ Magazine (@GQMagazine) July 30, 2013
Happy Monday, everybody! RT @niallhfeels: @GQMagazine YOUR MAGAZINE IS A LOAD OF BULLSHIT
— GQ Magazine (@GQMagazine) July 29, 2013
GQ U.S. and GQ UK are two separate magazines. GQ U.S. made this extra clear (or attempted to) in a blog post shortly after it started catching similar flack:
About that One Direction GQ Cover... http://t.co/T3rZ3fz6Xo
— GQ Magazine (@GQMagazine) July 30, 2013
Can't we all just get along? This isn't the first time Directioners have fallen into hyper-ventilated, social media-induced tizzies. A similar fate met Taylor Swift when she "dissed" Styles at the Grammys. The moral of the story here is obviously to avoid throwing any sort of shade at Styles ("he is not a man whore!").
Nate Erickson, GQ U.S.'s social media editor, said the stateside publication has been trying to sort out the confusion all day — but to no avail. Erickson, along with GQ's senior editors have been dealing with barrages of threatening tweets, voicemails and emails — all of which seem trivial after Erickson astutely pointed out that many of the "attackers" weren't yet alive to witness Will Smith's role in Wild Wild West.
"It's the death threats with proper spelling and grammar that worry us," Erickson said.
@NATELY SHUT THE FUCK UP ABOUT ZAYN MALIK'S RELIGION. YOU GUYS HAD NO RIGHT INTO ASKING HIM ABOUT IT. YOU CAN ALL ROT IN HELL.
— Kimberly Kong (@msftsrep2) July 30, 2013
Another aggressive tweep told Erickson to step on a Lego. Not to worry, though. Erickson assured us that he and the GQ team would be OK — after all, it's not their first rodeo.
On the heels of the Twitter storm, One Direction on Tuesday released the behind-the-scenes footage of its "Best Song Ever" music video (below).
Aside from the VEVO premiere, though, there were no tweets on the other matter from Styles — or the boys — after the outrage.
At the time of this writing, staffers from GQ UK had not responded to Mashable's request for comment. The magazine did, however, post a retort on its website: "We're still debating how to respond," they wrote. "To the rest of you, consider your feedback noted."
What do you think about the Direction drama? Weigh in below.
Images: GQ UK; Francois Durand/Getty Images
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