The White House is in league with top Internet advertising companies to rain on everyone's free-software parade: a new industry standard has been adopted to remove ads from pirate websites in an attempt to choke off their revenue stream. The voluntary agreement says that companies will remove revenue sharing relationships with a website after users submit a complaint and an internal investigation confirms that the website, does, indeed, shower the world with the happiness that comes from–but is not limited to–pirated software, hollywood blockbusters, contraband, and illicit drugs.
"The Administration strongly supports voluntary efforts by the private sector to reduce infringement and we welcome the initiative brought forward by the companies to establish industry-wide standards to combat online piracy and counterfeiting by reducing financial incentives associated with infringement," Victoria Espinel, the U.S. intellectual property enforcement coordinator in the Office of Management and Budget, said in a statement Monday.
The Internet's beleaguered hall monitors/entertainment lobbies have been forced to try this voluntary standards route after global protests struck down the Stop Online Piracy Act. And, the most unproductive congress in history is unlikely to take up any anti-piracy legislation this year.
Senator-turned-entertainment-lobbyist, Chris Dodd, thinks the standards don't go far enough, saying it's "an incremental step forward that addresses only a narrow subset of the problem and places a disproportionate amount of the burden on rights holders is not sufficient."
Right now, the participating ad networks are 24/7 Media, Adtegrity, AOL (TechCrunch's parent company), Condé Nast, Google, Microsoft, SpotXchange and Yahoo, and has "the support of the Interactive Advertising Bureau," according to Variety.
I'm sure tagging websites in violation of the standards will be a fun project for the summer interns at participating entertainment lobbies.
[Image Credit: Flickr User juhansonin]
AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products. The company's strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming. History of Aol: AOL was founded in the early 1980's as Control Video Corp, with an online service, Gameline, for the Atari 2600 console. ...
Condé Nast is a large media company that owns many popular magazines and companies. Publications include Wired, The New Yorker, and, formerly, social news site Reddit.
Google provides search and advertising services, which together aim to organize and monetize the world's information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company's extension into the social space. Most of its Web-based products are free, funded by Google's highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
Microsoft, founded in 1975 by Bill Gates and Paul Allen, is a veteran software company, best known for its Microsoft Windows operating system and the Microsoft Office suite of productivity software. Starting in 1980 Microsoft formed a partnership with IBM allowing Microsoft to sell its software package with the computers IBM manufactured. Microsoft is widely used by professionals worldwide and largely dominates the American corporate market. Additionally, the company has ventured into hardware with consumer products such as the Zune and...
Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in an auction marketplace.
Yahoo was founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang. It has since evolved into a major internet brand with search, content verticals, and other web services. Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To users, the Company provides owned and operated online properties and services (Yahoo! Properties, Offerings, or Owned and Operated sites). Yahoo! also extends its marketing platform and access to Internet users beyond Yahoo! Properties through its distribution network...
Adtegrity delivers online advertising solutions through the use of display, mobile and video ads. Our strategic relationships with top tier properties and all major inventory sources provide us with an extensive global reach.
24/7 Real Media, Inc., a WPP company, provides digital display marketing solutions for advertisers, agencies and publishers globally. Behind every insight, there's the experience of 18 offices in 12 countries, billions of global advertising impressions served every month and a stellar reputation as a leader in the digital marketing industry. 24/7 Real Media continues to empower advertisers and publishers to engage their audiences. With its award winning Open AdStream® ad management platform that powers its Global Web Alliance media network,...
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